Microsoft does not want to offer more for Yahoo

Microsoft sees no reason to increase the offer for Yahoo. Actually, even the current offer over US$ 44,6 billion is for me not understandable high.

The AdWords Standard

Since 3 years, it happens to me at first talks with new clients again and again. We talk about a new search engine optimized website, and I am asked to compare a of prognosis of the performance of the new site against Google AdWords.

Not a single time, I heard YPN - Yahoo Publisher Network. This is since years in betatest and only available in the US.

Discussion forums of professional webmasters

Observations over discussions in professional webmaster show the following trend:

• The CTR (Click Through Rate) is at Google AdSense much higher. This is attributed to more relevant ads shown on the page by Google.
  
  
• YPN pays more per click. This makes the publisher happy, but not the advertiser, having to pay more for one visitor.